If I asked the question, "What does your restaurant sell?" You would probably start thinking about the most popular items on the menu, in which you would be wrong. The moment you understand what it actually is that you are selling, or better put, it is what your customers are actually buying, will you truly understand what it means to be a successful restaurant. It is WHY your guests chose your establishment. You don't steak, seafood, or pasta. You sell SERVICE and the food on the plate is merely the delivery method in which that SERVICE is provided. When people dine out they are looking for a certain dining experience. Maybe she's a traveler looking for the comfort of home. Maybe it's a family celebrating a special occasion or a couple that are about to embark on a lifetime journey together. Whatever their story is they are looking for a dining experience that will be memorable. Now that you know what your guests are looking for, create them a LEGENDARY DINING EXPERIENCE!
